ICORIA 2018: 17th International Conference on Research in Advertising (ICORIA) Valencia, Spain, June 21-23, 2018 |
Conference website | http://icoria.org/conference2018/ |
Submission link | https://easychair.org/conferences/?conf=icoria2018 |
Submission deadline | March 14, 2018 |
CALL FOR PAPERS
The Department of Marketing of the School of Economics at the University of Valencia and the European Advertising Academy are delighted to invite you to Valencia, Spain, for the 17th International Conference on Research in Advertising (ICORIA) taking place on June 21-23, 2018.
The conference theme “Brand communication with multi touchpoints” encourages new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world.
The ICORIA will start on June 21st, 2018 with the 5th doctoral colloquium and a welcome reception. On Friday June 22nd and Saturday 23rd 2018, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. More touch points include a Gala dinner on Friday night and a sight-seeing tour on Saturday.
The venue will be the University–Business Foundation of the University of Valencia, which is located in the historic city centre of Valencia. There aren’t many cities like Valencia which can harmoniously combine the remnants of its most distant past, dating to the year 138 BC, with the most innovative and avant-garde buildings from the new millennium. Valencia is trade, culture, cinema, theatre, magic, museums and business. It is one of the most active cities in Europe for fairs and conferences. Thanks to its location, Valencia has historically been Spain’s Mediterranean port giving it a special charm, along with fine sand and pure water. The vastness of the sea and the closeness of the mountains make the Valencian coast uniquely attractive.
FIFTH ICORIA DOCTORAL COLLOQUIUM
The aim of this colloquium is to provide PhD students with professional skills needed for their academic career. A selection of renowned scholars from the fields of advertising, marketing, and branding will give interactive lectures and workshops on various topics, including how to publish your work in top academic journals, how to manage your supervisors, and the do’s and don’ts of peer reviewing.
Active participation and some preparation are expected from the participants. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Moreover, PhD students will meet their peers from different countries and be able to build their international network that will become valuable throughout their academic career.
PAPER SUBMISSIONS
Please submit a ten page summary of your paper as soon as possible (but no later than March 14, 2018). Paper summaries must be submitted by following the submission procedure on EasyChair: https://easychair.org/conferences/?conf=icoria2018
The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details.
Please refer to the ICORIA 2018 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines* of the International Journal of Advertising.
All submissions will be blind peer reviewed, so papers should be laid out in correct academic style and authors should not be identified in the text.
* Please note that 2018 is the first year that ICORIA papers should be prepared using the IJA layout and reference guidelines. The maximum length of the paper is still the same, but the layout it different.
PUBLICATIONS
All accepted papers will be published in the Conference Proceedings that will be provided on a USB drive. Authors will be allowed to choose to publish either a ten-page summary or a one-page extended abstract for the proceedings. A selection of extended papers will be invited to be published in the official publication of the European Advertising Academy, Advances in Advertising Research Vol. X. The “Best Paper Award” and the “Best Student Paper Award” will be announced at the Gala Dinner. Papers that received high reviewer scores will be considered for a special issue of the International Journal of Advertising.
REGISTRATION
At least one of the authors of a paper that is accepted needs to register and attend the conference. The conference fee for registration before May 21, 2018 is €375, while the conference fee for registration after May 21, 2018 is €450. The fee includes admission to all sessions, lunches, and refreshments, the welcome reception, the gala dinner, the sightseeing tour, the conference proceedings and the €30 annual membership fee of the European Advertising Academy (EAA). Participants can also become a joint AAA-EAA member. The doctoral colloquium is free of charge for PhD students registered for the conference.
MORE INFORMATION
Please visit our conference website at www.icoria.org for more information. More details about travel and accommodation will be provided on the website, on the 2018 ICORIA Facebook page (ICORIA 2018) and Twitter (#ICORIA2018). Please contact the organizers for any questions about paper submission or other matters.
The conference chair:
Enrique Bigne
enrique.bigne@uv.es
Organizing committee at the University of Valencia:
Joaquín Aldás Luisa Andreu Víctor Ballester
Pedro Canales Antonio Carlos Cuenca Rafael Currás
Asunción Hernández Inés Küster Carmen Pérez
Marcelo Royo Carla Ruiz Isabel Sánchez
Silvia Sanz Natalia Vila
WE LOOK FORWARD TO RECEIVING YOUR SUBMISSION(S) AND SEEING YOU IN VALENCIA!