ICOMBS 2019: ICFAI Conference on Marketing and Business Strategy Icfai Business School Hyderabad, India, November 15-16, 2019 |
Conference website | http://www.ibshyderabad.org/icombs2019/ |
Submission link | https://easychair.org/conferences/?conf=icombs2019 |
The aim of ICOMBS 2019 is to deliberate on wide range of contemporary issues related to strategic brand management as well as chart directions for future research on brand management strategies and practices. Today, every marketing activity revolves around providing meaningful brand experience to enhance customer engagement with the brand so as to create competitive advantage. With technological advancements and digital platforms emerging as significant disruptors, firms of today are striving to create synergies among various platforms to create a unique identity for themselves and prevent dilution of their brand image. In this sense, it becomes essential to study the various issues associated with brand management and work out the possible strategies which can aid mangers to efficiently managing their brands.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Extended Abstracts describing original research papers, case studies, working papers, white papers and reports related to Branding and Strategic Brand Management
List of Topics
- Theorizing brands, branding and brand management (Code – 01)
- Elements of branding strategies (Code – 02)
- Brand communication strategies (Code – 03)
- Brand equity conceptualizations and operationalizations (Code - 04)
- Consumer – brand relationship(s) (Code – 05)
- Strategic management perspective(s) of brand(s) (Code – 06)
- Managing brand(s) across time (Code – 07)
- Managing brand(s) across geographies (Code – 08)
- Branding in the age of Web 2.0 & App-based Branding (Code – 09)
- Research, measurement, and analyses of branding constructs (Code – 10)
- Contextualizing branding and brand management (Code – 11)
- Beyond branding and brand management (Code – 12)
- Sports Branding (Code - 13)
- Place & Destination Branding (Code-14)
- Branding of Banking & Financial Services (Code-15)
- Special track (Code – 16) - Short cases, industry notes, research notes, industry analyses and reports
Committees
Program Committee
- Dr. Vaibhav Shekhar (Convener) 9010288241
- Dr. Sunny Bose (Co-Convener) 9836454192
- Dr. Sudeepta Pradhan (Co-Convener) 9948748298
- Dr. Ankur Srivastava (Co-Convener) 9666464971
Organizing committee
- Dr. Surjit Kumar Kar
- Prof. Shailendra Singh Bisht
- Dr. Mukesh Kumar Mishra
- Dr. JSK Chakravarthi
- Dr. Vikas Gautam
- Dr. Anish Yousaf
- Dr. Shiv Ratan Agarwal
- Dr. Makhmoor Bashir
- Dr. Pankaj Kumar Singh
- Dr. Anees Ahmad
- Dr. Ramendra Pratap Singh
- Dr. Rishi Dwesar
Venue
The conference will be held in ICFAI Business School (IBS) Dontanapally, Shankarpally Road, Hyderabad - 501 203, Telangana State.
Contact
All questions about submissions should be emailed to icombs@ibsindia.org