ICMC 2018: International Communication Management Conference MICA Ahmedabad, India, January 11-13, 2018 |
Conference website | https://www.mica.ac.in/icmc/overview-2018 |
Poster | download |
Abstract registration deadline | November 15, 2017 |
Submission deadline | December 20, 2017 |
The global Media & Entertainment (M&E) industry, which comprises book and periodical publishing, film, television, advertising, music, video games, the performing arts, sports, and even fashion, has witnessed rapid growth post the worldwide financial crisis. It is projected that the global M&E industry would reach a whopping USD 1,000 billion by 2020. The industry is marked by high competition and understanding the rapidly changing tastes of consumers is essential for survival and success. With the advent of wearable technology, virtual reality, augmented reality, video on demand, satellite relay, and other cutting edge technologies, the ability to respond effectively to technological advances is becoming key.
Studies have shown that developing markets are playing an increasingly critical role in the growth of global media. The M&E industry today has a variety of content Ð both original and borrowed Ð for all kinds of segments that one can imagine. The ecosystem of content creation, migration, and adoption has led to different hybrid business models centered on consumers and involving innovative marketing techniques. The revolution that we see now in the M&E industry is due to path breaking technologies, design thinking, and disruptive innovations.
The Indian M&E industry is amongst the fastest growing ones in the world, thanks to rising consumer demand and improving advertising revenues. It is expected to grow at an impressive compounded annual growth rate (CAGR) of 14.3% to touch USD 33.9 billion by 2020. It is also believed that the learnings from this industry are transferable and valuable to other industries/ contexts. This makes the forthcoming international conference on the M&E industry at MICA, India a most appropriate one in all aspects.
Call For Papers
MICA is delighted to announce its 5th International Communication Management Conference (ICMC) on 'Media & Entertainment Disruptions and Beyond' to be held at MICA, Ahmedabad, India from 11 to 13 January 2018.
The overarching objective of the conference would be to understand effective marketing strategies for managers in the Media & Entertainment industry. This would entail examining strategies for managing content, consumers, and connections. The conference will deliberate on the challenges that continue to exist in terms of infrastructure, digital access, content availability, user behavior, and technology led disruptions. The conference will also look into the future role of media and entertainment industry in building the global economy. The conference platform will enable academia and industry to converge and discuss research based solutions for intractable issues and challenges.
Submission Guidelines
Abstract Submission
Please submit an abstract of not more than 500 words. We accept MS word and PDF formats.
Formatting guidelines
Title - Bold Type
Font - Times New Roman
Font size - 12 points
Line spacing - Double
Margins - One inch on all four sides
Content guidelines
The abstract should include:
- Title of the paper/panel/performance/creative media
Main body of the abstract that includes:
- Introduction
- Objectives/Research Questions/Hypotheses/ Creative Purpose
- Research Method/Creative Process
- Results/Findings and Implications/Creative Impact
- Four key words
Please provide a separate ‘Title Page’ that includes the following details about all authors:
- Title of the paper/panel/performance/creative media
- Author name(s) (Please indicate the corresponding author)
- Designation
- Institutional affiliation
- Email ID
- Contact phone number
- 100 word bio
Please send both the abstract and the title page to: icmc2018@micamail.in
Please use the following format for file names and subject line for submission:
Abstract file name: ‘Author Name’- Abstract for MICA ICMC 2018 For example: Leslin Bastian - Abstract for MICA ICMC 2018
Title page file name: ‘Author Name’ - Title page for MICA ICMC 2018 For example: Leslin Bastian - Title Page for MICA ICMC 2018 (In case of multiple authors, use the name of the first author)
Subject line for the email: Abstract submission for MICA ICMC 2018
List of Topics
- Understanding Consumers
- Content Creation
- Design Thinking & Innovation Management
- New Age Technologies
- Social / Cultural Issues
- Economics & Finance
- Strategy & Leadership
- Marketing and Communication
- Managing & Marketing Talent
- Multi-Disciplinary & Cross-Sectoral Studies
- Entrepreneurship
- Creative Industries
- Understanding Consumers
- Content Creation
- Design Thinking & Innovation Management
- New Age Technologies
- Social / Cultural Issues
- Economics & Finance
- Strategy & Leadership
- Marketing and Communication
- Managing & Marketing Talent
- Multi-Disciplinary & Cross-Sectoral Studies
- Entrepreneurship
- Creative Industries
Contact
For any queries, please email us at icmc2018@micamail.in
Dr. Darshan Ashwin Trivedi (Conference Chairperson)
E: darshan@micamail.in M: 93769 56778
Dr. Kallol Das (Conference Co-Chairperson)
E: kallol@micamail.in M: 9377844774
MICA, Shela, Ahmedabad 380058, India.
For more information, log on to: www.mica.ac.in/