Joël Le Bon, Johns Hopkins University, Carey Business School, USA  (jlebon@jhu.edu)

Dwight Merunka, Aix-Marseille University Graduate School of Management, France  (dwight.merunka@iae-aix.com)

For more submission guidelines including formatting rules, policies, help with easychair login problems, etc., please visit the appropriate links at https://www.ams-web.org/help.

A summary of submission rules is provided here for your convenience.

All questions about the appropriateness of a topic or the status of a submission should be addressed to the chair of the track to which you submit the paper to. The list of track chairs can be found below.  The track chairs are the primary point of contact for authors with respect to the review process for the AMSWMC25.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. Text to be Times New Roman 12 pt. font, 1 inch margins, see https://www.ams-web.org/help for detailed formatting information) Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested.  Please be sure to spell all author names correctly.  Misspelled names create problems in creating the program and effective communication.

It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or co-author of more than three competitive submissions.  Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program.  Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.

Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at https://www.ams-web.org/help page. A sample structured abstract is linked on the author submission guidelines at https://www.ams-web.org/help page. Structured abstracts accepted for presentation are published as one-page abstract in the Proceedings.

Special session/panel proposals can be submitted through the conference management system to the special session submissions track.  Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation.  If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session.  In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.”  Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.

• Advertising and Integrated Marketing Communications
  • Rohail Ashraf, (rohailashraf@gmail.com), The Manchester Metropolitan University, UK
  • Jean-Luc Herrmann, (jean-luc.herrmann@univ-lorraine.fr), University of Lorraine, France

• Digital Marketing, Social Media, and the Metaverse
  • Kirsten Cowan, (kirsten.cowan@ed.ac.uk), University of Edinburgh, UK
  • Matteo Montecchi, (matteo.montecchi@kcl.ac.uk), King's College London, UK
  • Kirk Plangger, (kirk.plangger@kcl.ac.uk), King's College London, UK

• Branding and Product Management
  • Marc Mazodier, (marc.mazodier@essec.edu), ESSEC Business School, France
  • Cleopatra Veloutsou, (cleopatra.veloutsou@glasgow.ac.uk), University of Glasgow, UK

• Consumer Behavior 
  • Mark Arnold, (mark.arnold@slu.edu), Saint Louis University, USA
  • Mark Cleveland, (mclevela@uwo.ca), University of Western Ontario, Canada

• Business-to-Business Marketing
  • Othman Boujena, (othman.boujena@neoma-bs.fr), Neoma Business School, France
  • Minna Rollins, (mrollins@westga.edu), University of West Georgia, USA

• Cross-cultural and International Marketing
  • Joao Sa Oliveira, (joao.oliveira@essex.ac.uk), University of Essex, UK
  • Ilona Szőcs, (ilona.szoecs@univie.ac.at), University of Vienna, Austria

• Marketing in Emerging Markets
  • Brian Chabowski, (brian-chabowski@utulsa.edu), University of Tulsa, USA
  • Saeed Samiee, (saeed-samiee@utulsa.edu), University of Tulsa, USA

• Retailing and Channel management
  • Shankar Ganesan, (Shankar.Ganesan.1@nd.edu), University of Notre Dame, USA
  • Murali Mantrala, (mmantrala@ku.edu), University of Kansas, USA

• Pricing Strategies
  • ​​​​K. Sivakumar, (kasg@lehigh.edu), Lehigh University, USA

• Marketing Research Methods and Data Analytics
  • Ben Lowe, (b.lowe@kent.ac.uk), University of Kent, UK
  • Pierre Valette-Florence, (pvalette@grenoble-iae.fr), University of Grenoble, France

• Innovation and New Product Development
  • Stefanie Paluch, (paluch@time.rwth-aachen.de), RWTH Aachen University, Germany
  • Margot Racat, (margot.racat@idraclyon.com), Idrac Lyon, France

• Marketing and New Technologies
  • Carmen Lopez, (c.lopez@soton.ac.uk), University of Southampton, UK
  • Iryna Pentina, (Iryna.Pentina@UToledo.edu), University of Toledo, USA

• Marketing and Social Responsibility
  • Aneela Malik, (a.malik@essex.ac.uk), University of Essex, UK
  • Pierre Volle, (pierre.volle@dauphine.psl.eu), Paris Dauphine University, France

• Social Marketing, and Marketing for NGOs
  • David Schmidtke, (dschmidtke@usc.edu.au), University of the Sunshine Coast, Australia
  • Taylor Willmott, (taylor.willmott@adelaide.edu.au), University of Adelaide, Australia 

• Healthcare Marketing and Well-Being
  • Manuel Hermosilla, (mh@jhu.edu), Johns Hopkins University, USA

• Luxury and Fashion Marketing
  • Aurélie Kessous, (aurelie.kessous@iae-aix.com), Aix-Marseille University, France
  • Caroline Le Bon, (clebon2@washcoll.edu), Washington College, USA

• Services Marketing and the Customer Experience
  • Luca Petruzzellis, (luca.petruzzellis@uniba.it), University of Bari Aldo Moro, Italy
  • Claudia Simoes, (csimoes@eeg.uminho.pt), University of Minho, Portugal

• Marketing Education
  • Adam Mills, (ajmills@loyno.edu), Loyola University, USA

• Building the Bridge between Research and Practice
  • Robert A. Peterson, (rap@austin.utexas.edu), The University of Texas at Austin, USA

Heritage Awali Golf & Spa Resort – Mauritius – Bel Ombre

• The 25th AMS WMC will take place Tuesday, June 25th to Saturday 29th, 2024, at the Heritage Awali Golf & Spa Resort.
• Information on registration and further details on the AMSWMC25 can be found at: https://www.ams-web.org/events/EventDetails…
• The 2024 Congress will provide an opportunity to connect with marketing scholars and colleagues from around the globe. It will provide a supportive forum for insightful ideas and engaging discussions about topics across the marketing spectrum through expert panel sessions, special topic sessions, and peer-reviewed, cutting-edge research presentations.
• The Heritage Awali Golf & Spa Resort is a 5-star hotel located in the heart of the Domaine de Bel Ombre in Mauritius. Set on the pristine south coast of the island, this resort offers a unique blend of African, Asian, and European cultural influences.
• The adjacent “Le Château” golf course, naturally blessed with lakes, streams, and centenary trees, is consistently voted the Indian Ocean’s Best Golf Course.
• The Heritage Awali is committed to sustainable practices and responsible tourism. The resort actively engages in environmental conservation efforts and community initiatives to minimize its ecological footprint and contribute positively to the local community.

All questions about submissions should be emailed to the respective track chair for your submissions. Questions about the AMS WMC in general should be directed to the Program Leadership team (see above).