CFP

AMSWMC24: Academy of Marketing Science World Marketing Congress 2023

University of Kent

Canterbury, UK, July 11-14, 2023

Conference website	http://www.ams-web.org
Submission link	https://easychair.org/conferences/?conf=amswmc-2023
Conference program	https://easychair.org/smart-program/AMSWMC_2023/
Abstract registration deadline	October 22, 2022
Submission deadline	October 22, 2022

Topics: marketing marketing research marketing strategy consumer behavior

AMS WMC24 Congress Theme – Bringing the Soul Back to Marketing

Draft Call for Papers (some details subject to change)

Through the poetry of Saint John Henry Newman and the composition of Edward Elgar, The Dream of Gerontius offers us a vision about the nature of one’s “soul” as the very essence of their living being. In light of rapid technological and societal change, we may ask questions about the “soul” of our discipline; the body of marketing changes shape rapidly, however, we should not lose sight of its soul. “Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” So asked the great poet TS Elliott in 1934. These questions are more applicable now than ever, in our data driven world where technology has proliferated and become ubiquitous, and where a myriad of global challenges are at the forefront of our minds.

Set within the historic City of Canterbury (Kent, UK) we invite you to come and contemplate these challenges in the footsteps of Chaucer, Dickens, Austen and others. Home to three UNESCO World Heritage Sites and at the center of the “Garden of England”, the Congress offers a unique setting to explore these themes within an hour of London and with close connections to continental Europe.

The “soul” centers our activities and inspirations. Leading on from previous congress themes such as “enlightened marketing”, the AMS WMC 2023 will provide an ideal opportunity for a marketing “pilgrimage” where scholars can reflect on and share ideas about the changing nature and “soul” of marketing as a discipline, in a collegial and open forum. New knowledge tackling global and economic challenges will be developed, presented and explored, continuing a tradition of collegial debate around the concept of marketing and its contribution to business and society at large and further strengthening our academic community.

Program Leadership

Program Chairs

Ben Lowe, Kent Business School, University of Kent (amsworldmarketingcongress@kent.ac.uk)

Dan Petrovici, Kent Business School, University of Kent (amsworldmarketingcongress@kent.ac.uk)

Michael Czinkota, McDonough School of Business, Georgetown University (amsworldmarketingcongress@kent.ac.uk)

Arrangements Chair

Eddie Luo, Kent Business School, University of Kent (amsworldmarketingcongress@kent.ac.uk)

Venue

Kent Business School, University of Kent, UK

The 23rd AMS WMC will take place Tuesday 11th to Friday 14th July 2023 at Kent Business School, University of Kent, Canterbury, UK.
Information on registration and further details on the AMSWMC23 can be found at: https://www.ams-web.org/events/EventDetails.aspx?id=1330563
The 2023 Congress will provide an opportunity to connect with marketing scholars and colleagues from around the globe. It will provide a supportive forum for insightful ideas and engaging discussions about topics across the marketing spectrum through expert panel sessions, special topic sessions and peer reviewed, cutting edge research presentations.
The Congress will be held at Kent Business School’s (University of Kent) Canterbury campus located in the historic and picturesque City of Canterbury in the UK. Canterbury is located an hour from London and also has very close connections to continental Europe. It is home to UNESCO World Heritage Sites such as Canterbury Cathedral and has a unique place in the history of England through these connections and others. Written about and frequented by authors such as Chaucer and Dickens, the City has a long and deep routed history. For a small city it punches above its weight and has much to offer!

Submission Guidelines

For detailed submission instructions, rules, policies, please visit the appropriate links at https://www.ams-web.org/page/Help.

A summary is provided here for your convenience.

All questions about the appropriateness of a topic or the status of a submission should be addressed to the chair of the track to which you submit the paper to. The list of track chairs can be found below. The track chairs are the primary point of contact for authors with respect to the review process for the AMSWMC23.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. Text to be Times New Roman 12 pt. font, 1 inch margins, see www.ams-web.org’s “help” tab for detailed formatting information) Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication.

It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or co-author of more than three competitive submissions. Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.

Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at www.ams-web.org’s “help” page. A sample structured abstract is linked on the author submission guidelines at www.ams-web.org’s help page. Structured abstract’s accepted for presentation are published as one-page abstract in the Proceedings.

Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.

Additional guidelines and formatting requirements for submissions can be found at this link: https://www.ams-web.org/resource/resmgr/files/author_submission_guidelines.pdf

Track Chairs

List of Topics, Tracks and Track Chairs:

Marketing Strategy

Marketing Strategy
- Leyland Pitt (leyland_pitt@sfu.ca), Simon Fraser University, Canada
- Caitlin Ferreira (caitlin.ferreira@uct.ac.za), University of Cape Town, South Africa

Marketing Communication

Advertising and Integrated Marketing Communications
- Jean-Luc Herrmann (jean-luc.herrmann@univ-lorraine.fr), Université de Lorraine, France
- Fabien Pécot (f.pecot@tbs-education.es), Toulouse Business School, France

Digital Marketing

Digital Marketing and Social Media
- Kirk Plangger (kirk.plangger@kcl.ac.uk), King's College, London, UK
- Des Laffey (d.j.laffey@kent.ac.uk), University of Kent, UK
- Matteo Montecchi (matteo.montecchi@kcl.ac.uk), King's College, London, UK
Immersve Environments and the Metaverse
- Kirsten Cowan (kirsten.cowan@ed.ac.uk), University of Edinburgh, Edinburgh, UK

Brand Management

Branding and Product Management
- Cleopatra Veloutsou (cleopatra.veloutsou@glasgow.ac.uk), University of Glasgow, UK

Consumers

Consumer Behaviour
- Ben Lowe (b.lowe@kent.ac.uk), University of Kent, UK
- Mark Arnold (mark.arnold@slu.edu), Saint Louis University, USA

B2B and Supply Chain Management

Business to Business Marketing and Supply Chain Management
- Weiling Zhang (weiling.zhuang@eku.edu), Eastern Kentucky University, USA
- Preetam Basu (p.basu@kent.ac.uk), University of Kent, UK

Culture and International Marketing

Cross-cultural and International Marketing
- Ilona Szőcs (ilona.szoecs@univie.ac.at), University of Vienna, Austria
- Milena Micevski (mmic.marktg@cbs.dk), Copenhagen Business School, Denmark
Emerging Markets
- Gregory Kivenzor (gkivenzor@bifosllc.com), Sacred Heart University, USA
- Anahit Armenakyan (anahita@nipissingu.ca), Nipissing University, Canada

Marketing Channels

Personal Selling and Sales Management
- Jay Mulki (j.mulki@northeastern.edu), Northeastern University, USA
- Teidor Lyngdoh (t.lyngdoh@qmul.ac.uk), Queen Mary University of London, UK
Retailing
- Christoph Teller (christoph.teller@jku.at), Johannes Kepler Universität, Austria
- Jonathan Elms (j.r.elms@massey.ac.nz), Massey University, NZ

Marketing Information

Data Analytics and Big Data
- Christian Ringle (c.ringle@tuhh.de), Hamburg University of Technology (TUHH), Germany
- Marko Sarstedt (sarstedt@bwl.lmu.de), Ludwig-Maximilians-University (LMU), Germany
Marketing Research Methods
- Steve D'Alessandro (steve.dalessandro@utas.edu.au), University of Tasmania, Australia

Innovation in Marketing

Innovation and New Product Development
- Tek Thongpapanl (nthongpapanl@brocku.ca), Brock University, Canada
- Adam Mills (ajmills@loyno.edu), Loyola University New Orleans, USA
Marketing and New Technologies
- Mark Gleim (mrg0054@auburn.edu), Auburn University, USA
- Iryna Pentina (Iryna.Pentina@UToledo.edu), University of Toleda, USA

Marketing in Society

Ethics and Social Responsibility in Marketing
- Fredah Mwiti (f.g.mwiti@kent.ac.uk), University of Kent, UK
- Maria Teresa Heath (teresa.pereiraheath@eeg.uminho.pt), University of Minho, Portgual
Social Marketing and Behaviour Change
- Sharyn Rundle-Thiele (s.rundle-thiele@griffith.edu.au), Griffith University, Australia
- Patricia McHugh (patricia.mchugh@nuigalway.ie), University of Galway, Ireland
Marketing for NGOs and Not-for-Profits
- Theresa Kirchner (tkirchne@odu.edu), Old Dominian University, USA
- Gillian Sullivan-Mort (gillian.sullivan.mort@gmail.com), Eudemonia Institute, Australia

Marketing in Context

Financial Services Marketing
- James Devlin (james.devlin@ntu.ac.uk), Nottingham Trent University, UK
Food and Wine Marketing
- Mary Brennan (mary.brennan@ed.ac.uk), University of Edinburgh, UK
Healthcare Marketing
- Danae Manika (danae.manika@brunel.ac.uk), Brunel University, UK

Services Marketing

Services Marketing and the Customer Experience
- Tom Chen (tom.chen@canberra.edu.au), University of Canberra, Australia
- K. Sivakumar (kasg@lehigh.edu), Lehigh University, USA

Critical Marketing

Critical Marketing
- Katie Casey (k.casey@kent.ac.uk), University of Kent, UK
- Grace O'Rourke, LSBU, UK
- Mona Moufahim (mona.moufahim@stir.ac.uk), Stirling University, UK

Marketing Education

Marketing Education
- Victoria Crittenden (vcrittenden@babson.edu), Babson College, USA

Special Sessions

John Ford (jbford@odu.edu), Old Dominion University, USA
Dan Petrovici (d.a.petrovici@kent.ac.uk), University of Kent, UK

Doctoral Colloquium

Altaf Merchant (altafm@uw.edu), University of Washington, USA
Mathieu Kacha (mathieu.kacha@univ-lorraine.fr), Université de Lorraine, France

Contact

All questions about submissions should be emailed to the respective track chair for your submissions. Questions about the AMS WMC in general should be directed to the Program Leadership team (see above).