Call for Papers

2nd Marketing Research Conference

Organized by the Marketing Research Hub at the University of Wolverhampton

https://www.wlv.ac.uk/research/research-centres/mrc---management-research-centre/management-research-hub/

Theme: Marketing Intelligence Revolution: The AI Advantage

We are delighted to announce the 2nd Marketing Research Conference, centered around the theme "Marketing Intelligence Revolution: The AI Advantage." In this age of technological progress, artificial intelligence (AI) is swiftly reshaping the marketing landscape. This conference serves as a platform for students, researchers, and practitioners to delve into and exchange their insights on how AI is revolutionizing the field of marketing.

Call for Papers:

We cordially invite submissions of research papers related to the conference theme. Papers should fall within a word count range of 2000 to 4000 words and may be either full papers or papers in development. Topics of interest encompass, but are not limited to:

• Applications of AI in market research
• AI-driven customer analytics
• Personalization and recommendation systems
• AI-powered marketing automation
• Chatbots and virtual assistants in customer engagement
• Predictive modeling and AI in consumer behavior analysis
• Ethical considerations in AI-driven marketing

Presentation Opportunity:

Accepted papers will be granted the opportunity for presentation during the conference. This is your chance to showcase your research and engage with fellow attendees. It offers an excellent platform to gain valuable feedback and expand your network in the realm of marketing research.

Important Dates:

• Submission Deadline: 15th of February
• Notification of Acceptance: 15th of March
• Conference Date: 7th of May

Submission Guidelines:

Kindly submit your papers through the EasyChair.

Registration:

Attendance is free of charge.

Join us at the 2nd Marketing Research Conference to explore the AI-driven marketing revolution and contribute to the advancement of knowledge in this dynamic field. We eagerly anticipate your valuable contributions and your presence at this exciting event.

Organizing Committee: Dr Roya Rahimi, Dr Thomas Magede, and Dr Emma Edward,