2022 AMS: 46th Academy of Marketing Science Annual Conference Portola Hotel & Spa Monterey, CA, United States, May 25-27, 2022

46th Academy of Marketing Science Annual Conference 

May 25 - 27, 2022

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers and organizations and increasing happiness and customer satisfaction. To say that we live in trying times would be a gross understatement. In fact, the scope and depth of the global crisis caused by the COVID-19 pandemic by far exceed the boundaries of the contemporary marketing theory. At no time since World War II, marketers have had to deal with such a comprehensive and pervasive global crisis by implementing a variety of creative approaches. Amid the gloomy present times and pessimistic predictions for the future, marketers need to find ways to serve customers, satisfy their needs, and help them look forward with optimism. The upcoming conference is designed to provide a forum suitable for the free exchange of pioneering ideas developing and expanding marketing theory and practice. As a return to normalcy, we are planning this event to allow leading marketing thinkers to gather as the crisis subsides, thereby providing the space for the structured and free-wheeling discussions aiming the recognition of the current challenges and search of the paths to solve problems. The conference is comprised of multiple tracks focusing on particular topics, and each of them serves as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aiming towards the future with informed optimism. We invite you to submit your research papers and special session proposals using the following links. 

The submission system is now open. Paper and special session proposal submissions will be due: October 15, 2021.  

Program Co-Chairs

• Gregory Kivenzor, University of Connecticut, 2022AMSconference@gmail.com
• Weiling Zhuang, Eastern Kentucky University, Weiling.Zhuang@eku.edu

Venue

The conference will be held at the Portola Hotel in Monterey, CA.

List of Tracks and Track Chairs

• Advertising and IMC - Colin Campbell (University of San Diego, USA), Sara Rosengren (Stockholm School of Economics, Sweden)
• Big Data, AI, AR in Marketing Research and Digital Marketing - Sigitas Urbonavičius (Vilnius University, Lithuania), Tim Bohling (University of Notre Dame, USA)
• Branding and Brand Management - Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany), Maria Rodas (University of Southern California, USA), Mark Arnold (Saint Louis University, USA)
• Consumer Behavior - Erik Kostelijk (Amsterdam University of Applied Sciences, the Netherlands), Diana Haytko (East Carolina University, USA)
• Consumers in the Age of the Internet - Grace Lixuan Zhang (Weber State University, USA), Dan Rice (Louisiana State University, USA), Ainsworth Bailey (University of Toledo, USA)
• Cross-Cultural, Diverse, and Inclusive Marketing - Catherine Demangeot (IESEG, France), Cheryl Nakata (University of North Carolina Greensboro, USA)
• Innovations and Entrepreneurial Marketing - Antonio Hyder (Hackers and Founders Research), Ronjon Nag (Stanford University, USA)
• International Marketing - Paurav Shukla (Southampton University, UK), Sandra Awanis (Lancaster University, UK)
• Luxury Marketing - Steve Chen (Southampton University, UK), Weisha Wang (Southampton University, UK), Hongfei Liu (Southampton University, UK)
• Marketing in Emerging Markets - Piyush Sharma (Curtin University, Australia), Mona Sinha (Kennesaw State University, USA)
• Marketing Pedagogy and Education - Wendy Ritz (Florida State University, USA), Marco Wolf (University of Southern Mississippi, USA)
• Marketing Strategy: B2C, B2B, and B2G Markets - Christopher Hopkins (Auburn University, USA), Karen Hopkins (Auburn University, USA)
• Omni-Channel and Supply Chain Management - Nic Terblanche (Stellenbosch University, South Africa), Raffaele Donvito (University of Florence, Italy)
• Public Policy, Sustainability, and Social Responsibility - Mark Cleveland (University of Western Ontario, Canada), Tatjana Koenig (University of Applied Sciences at Saarbrücken, Germany)
• Pricing, Retailing, and Personal Selling - Cong Feng (University of Mississippi, USA), Siva Sivakumar (Lehigh University, USA), Gaetano Aiello (University of Florence, Italy)
• Services Marketing - Jose Marcos Carvalho de Mesquita (University of Connecticut, USA), Hyunju Shin (Georgia Southern University, USA)
• Social Media Marketing - Kirk Plangger (King's College London, UK), Christina Chung (Ramapo College of New Jersey, USA), Iryna Pentina (University of Toledo, USA)
• Tourism and Leisure Marketing - Cláudia Simões (University of Minho, Portugal), Anahit Armenakyan (Nipissing University, Canada)
• Wine, Food, and Sensory Marketing - Nathalie Spielmann (NEOMA, France), Benoit Lecat (California, Polytechnic University, USA), Ruta Ruzeviciute (University of Tennessee, Knoxville, USA )
• Doctoral Colloquium - John Ford (University of Toledo, USA), Mathieu Kacha (University of Lorraine, France)
• Mary Kay Inc. Doctoral Dissertation - Victoria Bush (University of Mississippi), Joyce Zhou (University of Louisiana Monroe)
• Special Sessions - Gregory Kivenzor (University of Connecticut), Weiling Zhuang (Eastern Kentucky University)
• Proceedings Editors - Juliann Allen (Nicholls State University, USA), Bruna Jochims (SKEMA Business School, France)

Submission Guidelines

AMS Conference Paper Policies

• Authors (or at least one author) of accepted papers are required to register for the Annual Conference AND to present the accepted research in the session designated in the conference program. Presenters are expected to be present for the entire session as the session chair may change the timing of individual presentations. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer.
• If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about the author(s) NOT being able to attend.
• All conference participants should be active AMS members.
• It is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously, or to resubmit a previously accepted paper.
• An individual may not be an author or co-author on more than three (3) competitive papers or structured abstract submissions. Authors risk having all submissions deleted from consideration for a violation of this rule. Every submission consumes resources from AMS and its volunteers.
• An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood they can attend the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a coauthor to present should visa/immigration problems prevent attendance.

Guidelines for Submitting Manuscripts and Special Session Proposals Please submit structured abstracts, competitive papers or special session proposals electronically using the EasyChair conference management system. The system will open early September 2021.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less (Times New Roman 12 pt. font, 1-inch margins; see the www.amsweb.org “help” tab for detailed formatting information) in total length, including all exhibits and references. Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double-blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.

Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at the www.ams-web.org “help” page. A sample structured abstract is linked on the author submission guidelines at the www.ams-web.org “help” page. Structured abstracts accepted for presentation are published as a one-page abstract in the proceedings.

Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” If you have any questions about the fit of your special session, please contact one of the special session co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as the highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, panels, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.

Follow this link to enter the submission system: https://easychair.org/conferences/?conf=2022ams

Awards

AMS recognizes multiple competitive papers with Awards.  A list of AMS Program Awards and processes can be found on the AMS website.  Competitive paper awards include:

• Wayne Delozier Award (best conference paper)
• Jane Fenyo Award (student-authored research)
• William R. Darden Award (best marketing research paper)
• Stanley Hollander Award (best services/retailing paper)
• Mary Kay Doctoral Student Awards (best dissertation and proposal)

Note that abstract submissions are not eligible for an award (e.g., only full papers will be considered).

Additional guidelines and formatting requirements for submissions can be found following this link: https://cdn.ymaws.com/www.ams-web.org/resource/resmgr/help/author/2021/author_submission_guidelines.pdf

All papers must be original and not simultaneously submitted to another journal or conference. 

CONTACT

All questions about submissions should be emailed to the Conference Co-Chairs:

Gregory Kivenzor - 2022AMSconference@gmail.com

Weiling Zhuang - Weiling.Zhuang@eku.edu