Digital Commerce Dynamics: Exploring Opportunities and Overcoming Challenges

EasyChair Preprint no. 13362

Abstract

Digital commerce is reshaping the global marketplace, presenting both unprecedented opportunities and formidable challenges. This paper delves into the dynamics of digital commerce, examining how technological advancements and consumer behavior shifts are driving growth and innovation. Key opportunities include enhanced customer engagement through personalized experiences, expanded market reach, and the integration of advanced analytics for improved decision-making. However, businesses also face challenges such as cybersecurity threats, regulatory compliance, and intense competition. This paper explores strategies for leveraging digital commerce opportunities while effectively overcoming associated challenges. By analyzing case studies and current trends, it provides insights into how businesses can navigate the complexities of the digital marketplace to achieve sustainable success and maintain a competitive edge.

Keyphrases: commerce, digital, dynamics

@Booklet{EasyChair:13362,
  author = {Rong Wei and Kurez Oroy},
  title = {Digital Commerce Dynamics: Exploring Opportunities and Overcoming Challenges},
  howpublished = {EasyChair Preprint no. 13362},

  year = {EasyChair, 2024}}