PROFESSIONAL EXPERIENCE

RunninGreece                                                                                               

Founder, Manager                                                                                                             05/2016-present

Founded RunninGreece.com capitalizing on consumer trends towards running and well-being. RunninGreece is now the leader in communicating, organizing and facilitating running & endurance events. Official licensee of the “Athens Marathon.The Authentic” merchandising and Pic2Go sponsored experience sharing technology.

Nestle Hellas S.A                                                                                                   

Business Development Manager                                                                                   09/2015-05/2016

Responsible for the development of the Nutrition business in Cyprus & Albania, leading cross functional teams in all respective markets. WHO Compliance Manager for Nestle Hellas S.A.

Main tasks:

• Manage three different distributors and their marketing teams
• Develop and secure the implementation of the respective business and marketing plans in both markets and all range of products
• Identify and exploit consumer insights to revive the Nutrition business both markets

Group Brand Manager                                                                                                    03/2010-09/2015

Head of the Chocolates Business of Nestle Hellas, developing and implementing the Strategic Business Plan for Chocolates and managing brands such as KIT KAT, CRUNCH, NESTLE DESSERT, NESTLE, SMARTIES, NESQUIK, AFTER EIGHT

Main duties:

• Manage the department, and lead a cross functional team of Sales, Trade Marketing, Supply Chain and Finance
• Create and Implement a long-term Market Business Strategy to ensure the sustainable profitable growth
• Develop and execute the Marketing and Business plan for the Confectionery department
• Identify opportunities for growth, launch new products and create effective communications to generate demand
• Have full P&L responsibility

Consumer Insights & Marketing Intelligence Manager                                                   01/99-02/2010

Head of the Marketing Research Department, responsible for the company’s Market Research, Business and Competitive Intelligence and Marketing Strategic Planning

Main duties:

• Develop and execute Marketing Research plan for over 30 brands. Select and brief agencies, evaluate proposals, monitor every stage of research execution to ensure quality according to specifications and adherence to research objectives. Analyze and communicate results and develop action-oriented recommendations.
• Investigate and evaluate opportunities for new products/markets, perform analyses on markets/competitors, assist the formation and evaluation of marketing strategy (positioning, communication, pricing, launches etc.)

National Westminster Bank PLC

Interim Assistant Manager, Finance                                                                                    11/98-12/98

Performed credit control and financial statement analyses for bank's corporate clients.

           

ACADEMIC EXPERIENCE

M.B.A, Hellenic Management Association

Lecturer to the course “Marketing I”,“Marketing II”           & “E-commerce”                               2016-Present

Department of Business Administration, Hellenic Open University

Lecturer to the course “Marketing” & “E-commerce & Entrepreneurship”                      2015-Present

Department of Business Administration, University of Piraeus

Adjunct Lecturer to the course “Planning and Design of E-commerce”                                         2013

School of Education, National University of Athens

Teaching Post Graduate course “Strategic Management in Education”                                         2008

School of Management, Technical University of Piraeus

Teaching Post Graduate & Under Graduate courses in Strategy, Management,                   2002-2005

Marketing, Marketing Research

EDUCATION

School of Management, University of Piraeus                                                     

P.hD  in "Business Strategies for E-commerce ventures". Focus on B2C commerce.                        2001-2007

School of Management, University of Piraeus

            Master in Business Administration (MBA), major in Financial Management                                   1997-1999

Diploma thesis “Evaluation of balanced mutual funds: the case of the Greek financial market”   

National University of Athens, Department of Mathematics

Bachelor in Mathematics, major in Applied Mathematics                                                              1991-1996   

PUBLICATIONS

“Running events in Greece: key factors for strategic development of sports tourism in Greece”, accepted to be presented in the 13^th IMIC Conference 2017 and the 5^th Aegean University Conference, "Tourism: Trends, Prospects and Implications for Enterprises and Destinations", 19-21 October 2017

"Introduction to E-commece", Hellenic Management Assocciation, October 2017

"Introduction to Marketing", Hellenic Management Assocciation, October 2016

“Exploring underlying beliefs on youth entrepreneurship of higher education graduates in Greece”, 5th European Conference on Innovation and Entrepreneurship, 16-17 September 2010, Athens

“Measurement of the financial impact of Corporate Social Responsibility Programs: The case of Greek firms”, 3rd International Conference on Accounting and Finance, 26-27 August 2010, Skiathos, Greece

“Challenges and opportunities of Digital Strategy: The case of Marketing Strategy”, 6th National & International HSSS Conference ‘Systemic Approaches in Social Structures’, 23-26 June 2010, Mitilini, Greece

“Undergraduate Entrepreneurship Education in Greece”, 12th Quality Management and Organisational Development (QMOD)-Quality and Service Sciences International Conference, 27-29 August 2009, Verona, Italy

“The use of Web 2.0 technologies by Greek companies”, 4^th National HSSS Conference, 29-31 May 2008, Ioannina, Greece

“Competitive Strategy of Greek E-Commerce firms”, 1^st National HSSS Conference, 12-14 May 2005, Tripoli, Greece

“Evaluation of the competitive Strategy of Greek B-2-C E-Commerce Firms”, 1^st International Workshop “Contribution of marketing to the new economy”, sponsored by the Piraeus Chamber of Commerce and Industry, 1st October 2004

 

ADDITIONAL INFORMATION

• Programme Committee of the Annual ESOMAR Congress,  “Odyssey 2010, The Changing Face Of Market Research”, Reviewer of the papers submitted, Chairman of the session, “Connecting the dots …an integrated research approach:  Fast track”,  Athens, 12 – 15 September 2010
• Applied Statistics – Completed long-term course at the Greek Institute of Statistics on the use of statistical analysis tools (StatGraphics, MiniTab, SPSS).
• Associations: Member of ESOMAR, Hellenic Association of Doctoral Researchers, European Academy of Management, Association of Hellenic Internet Users (EEXI), Hellenic Mathematics Society (EME), Hellenic Management Association (EEDE), Hellenic Institute of Marketing (EAM), Jury Member: Best FSP Award of MBA International of AUEB.
• Certified Social Marketing Associate by the eMarketing Association (2011)
• Other Projects: Consultant in the context of the Advanced Environmental Awareness & Mentoring of Citizens – Owners of SME's Through an Intelligent Green Business Information & Training System in the Area of Piraeus (BIOPIRAΕUS) program handled by University of Piraeus
• Executive education seminars–“Coaching”, conducted by Nestle SA, Athens (03/2012), “Confectionery Workshop”, conducted by Nestle SA, Vevey (03/2011), “Sensory Evaluation & Consumer Preference” by Nestle Research Center, Lausanne (03/07),  “Consumer Excellence” by Nestle SA, Montreaux (03/06), “Advanced Generating Demand”, Vevey (03/06), “Consumer Trends for Action”, Paris (11/05), “Consumer Insights” by Nestle SA, Vevey (10/05), “Innovation Learning, Creative Problem Solving”, conducted by Dynargie Hellas (05/05), “Achieving Results with the Team: Mission Possible” conducted by Team Consulting (10/03), “Marketing & Sales at Nestle” ,by Nestle SA, Barcelona (03/03), "Management and Leadership Principles" conducted by Team Consulting (06/03), “Team Building” by Sporteam (09/01), “Negotiation Skills” by Alliances Educational Services (06/00), "Personal Quality and Effectiveness" by Team (02/00), “Nutrition I&II” by Harokopeio University (03/00), "Quality Awareness" conducted by Nestle QA (11/99). 
• Wide international experience - Participated in pan-European conferences and seminars on youth and education affairs supported by the European Parliament and the European Commission. A member of workgroups promoting cultural awareness and common understanding of youth and European affairs: Lisbon (9/96), Komotini (8/95), Gratz (7/95), Athens (5/95), Strasbourg (1/95), Athens (4/94), Brussels (2/94) and Rotterdam (11/93).
• Languages: English (excellent: Cambridge Lower, GMAT Score: 610/7.09.97), French (very good: Certificat, Superieure I), Greek (native).
• Sports & Hobbies: Long distance and Marathon running, Golf, Tennis, Soccer & Basketball.  Reading and Writing.